{"id":2595,"date":"2020-05-14T11:21:53","date_gmt":"2020-05-14T11:21:53","guid":{"rendered":"https:\/\/mzabed.com\/?p=2595"},"modified":"2025-11-18T14:16:11","modified_gmt":"2025-11-18T11:16:11","slug":"authenticity","status":"publish","type":"post","link":"https:\/\/mzabed.com\/ar\/authenticity\/","title":{"rendered":"\u0647\u0644 \u0627\u0644\u0623\u0635\u0627\u0644\u0647 \u0648 \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0647 \u062a\u0628\u064a\u0639"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2595\" class=\"elementor elementor-2595\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-815e5de elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"815e5de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-666dbde2 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"666dbde2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36af613a sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"36af613a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\">\u0647\u0644 \u0627\u0644\u0640 Authenticity \u0641\u0639\u0644\u0627\u064b \u0628\u062a\u0628\u064a\u0639\u061f \u0648\u0644\u0627 \u062f\u064a \u0641\u0643\u0631\u0629 \u0631\u0648\u0645\u0627\u0646\u0633\u064a\u0629\u061f<br \/>\u0627\u0644\u0633\u0646\u064a\u0646 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0627\u0644\u062c\u0645\u0644 \u062f\u064a \u0628\u0642\u062a \u062a\u0631\u064a\u0646\u062f:<br \/>&#8220;\u0643\u0646 \u0639\u0644\u0649 \u0637\u0628\u064a\u0639\u062a\u0643&#8221; \u2013 &#8220;\u0634\u0627\u0631\u0643 \u0642\u0635\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629&#8221; \u2013 &#8220;\u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0634\u062a\u0631\u064a \u0645\u0646 \u0634\u062e\u0635 \u0645\u0634 \u0645\u0646 \u0634\u0631\u0643\u0629&#8221;<br \/>\u0644\u0643\u0646<br \/>\u0644\u0648 \u0625\u062d\u0646\u0627 \u0628\u0646\u062a\u0643\u0644\u0645 B2B \u0647\u0644 \u0641\u0639\u0644\u0627\u064b \u0627\u0644\u0640 authenticity \u0628\u062a\u0642\u0641\u0644 \u0635\u0641\u0642\u0627\u062a\u061f <br \/>\u0648\u0644\u0627 \u0647\u064a \u0645\u062c\u0631\u062f Buzzword \u062d\u0644\u0648\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u0648\u0633\u062a\u0627\u062a\u061f<br \/>\u0627\u0644\u0648\u0627\u0642\u0639:<br \/>\u0627\u0644\u0635\u062f\u0642 \u0628\u064a\u0628\u0646\u064a \u062b\u0642\u0629 \u0648\u0627\u0644\u0640 trust \u0641\u064a B2B \u0645\u0634 \u0631\u0641\u0627\u0647\u064a\u0629 \u0647\u064a \u0643\u0627\u0631\u0646\u064a\u0647 \u062f\u062e\u0648\u0644.<br \/>\u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a \u0628\u064a\u062e\u0644\u064a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0623\u0633\u0647\u0644\u060c<br \/>\u0648\u0628\u064a\u0641\u062a\u062d \u0642\u0646\u0648\u0627\u062a \u0645\u0639 \u0635\u0646\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631.<br \/>\u0644\u0643\u0646 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u062d\u062f\u0647\u0627 \u0645\u0634 \u0643\u0641\u0627\u064a\u0629 \u0644\u0648 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0645\u0634 \u0628\u062a\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0623\u0648 \u0645\u0634 \u0628\u062a\u0636\u064a\u0641 \u0642\u064a\u0645\u0629 \u0648\u0627\u0636\u062d\u0629 \u0645\u0634 \u0647\u062a\u0628\u064a\u0639 \u062d\u062a\u0649 \u0644\u0648 \u0623\u0646\u062a \u0623\u0643\u062a\u0631 \u062d\u062f \u0635\u0627\u062f\u0642 \u0641\u064a \u0627\u0644\u0643\u0648\u0646.<br \/>\ud83d\udd39 \u0627\u0644\u0640 Authenticity \u0641\u064a \u0627\u0644\u0628\u0632\u0646\u0633 = \u0625\u0646\u0643 \u062a\u0643\u0648\u0646 \u062d\u0642\u064a\u0642\u064a \u0641\u064a \u0639\u0631\u0636\u0643 \u0644\u0643\u0646 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0641\u064a \u0623\u0633\u0644\u0648\u0628\u0643.<br \/>\ud83d\udd39 \u0634\u0627\u0631\u0643 \u062a\u062c\u0627\u0631\u0628\u0643 \u0648\u0623\u062e\u0637\u0627\u0621\u0643 \u0644\u0643\u0646 \u0627\u0631\u0628\u0637\u0647\u0627 \u062f\u0627\u0626\u0645\u064b\u0627 \u0628\u0640 Value Proposition \u0644\u0644\u0639\u0645\u064a\u0644.<br \/>\ud83d\udd39 \u0645\u062a\u0642\u0639\u0634 \u0641\u064a \u0641\u062e \u0625\u0646\u0643 \u062a\u0641\u062a\u0643\u0631 \u0625\u0646 \u0627\u0644\u062d\u0643\u0627\u064a\u0629 \u0644\u0648\u062d\u062f\u0647\u0627 \u0647\u062a\u0642\u0641\u0644 \u0627\u0644\u0635\u0641\u0642\u0629 \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u064a B2B \u0628\u064a\u0643\u0648\u0646 \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 ROI + Risk + Trust.<br \/>\u0641\u064a \u0642\u0627\u0639\u062f\u0629 \u0623\u062c\u0646\u0628\u064a\u0629 \u0628\u062a\u0642\u0648\u0644<br \/>&#8220;Be authentic, but back it with numbers, proof, and a clear business case.&#8221;<br \/>\u0642\u0648\u0644\u064a \u0647\u0644 \u0627\u0644\u0640 Authenticity \u0639\u0646\u062f\u0643 \u0643\u0627\u0646\u062a \u0633\u0628\u0628 \u0645\u0628\u0627\u0634\u0631 \u0641\u064a \u0625\u062a\u0645\u0627\u0645 \u0635\u0641\u0642\u0629\u061f <br \/>\u0648\u0644\u0627 \u0643\u0627\u0646\u062a \u0645\u062c\u0631\u062f \u0639\u0627\u0645\u0644 \u0645\u0633\u0627\u0639\u062f \u0648\u0633\u0637 \u0645\u0639\u0627\u064a\u064a\u0631 \u0623\u0643\u0628\u0631\u061f<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0647\u0644 \u0627\u0644\u0640 Authenticity \u0641\u0639\u0644\u0627\u064b \u0628\u062a\u0628\u064a\u0639\u061f \u0648\u0644\u0627 \u062f\u064a \u0641\u0643\u0631\u0629 \u0631\u0648\u0645\u0627\u0646\u0633\u064a\u0629\u061f\u0627\u0644\u0633\u0646\u064a\u0646 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0627\u0644\u062c\u0645\u0644 \u062f\u064a \u0628\u0642\u062a \u062a\u0631\u064a\u0646\u062f:&#8220;\u0643\u0646 \u0639\u0644\u0649 \u0637\u0628\u064a\u0639\u062a\u0643&#8221; \u2013 &#8220;\u0634\u0627\u0631\u0643 \u0642\u0635\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629&#8221; \u2013 &#8220;\u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0634\u062a\u0631\u064a \u0645\u0646 \u0634\u062e\u0635 \u0645\u0634 \u0645\u0646 \u0634\u0631\u0643\u0629&#8221;\u0644\u0643\u0646\u0644\u0648 \u0625\u062d\u0646\u0627 \u0628\u0646\u062a\u0643\u0644\u0645&hellip;<\/p>","protected":false},"author":1,"featured_media":23910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"audio","meta":{"_joinchat":[],"footnotes":""},"categories":[12],"tags":[95,168,11],"class_list":["post-2595","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-business","tag-audio","tag-schemes","tag-with-sidebar","post_format-post-format-audio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0647\u0644 \u0627\u0644\u0623\u0635\u0627\u0644\u0647 \u0648 \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0647 \u062a\u0628\u064a\u0639 - Mahmoud Zakaria Abed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mzabed.com\/ar\/authenticity\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0647\u0644 \u0627\u0644\u0623\u0635\u0627\u0644\u0647 \u0648 \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0647 \u062a\u0628\u064a\u0639 - Mahmoud Zakaria Abed\" \/>\n<meta property=\"og:description\" content=\"\u0647\u0644 \u0627\u0644\u0640 Authenticity \u0641\u0639\u0644\u0627\u064b \u0628\u062a\u0628\u064a\u0639\u061f \u0648\u0644\u0627 \u062f\u064a \u0641\u0643\u0631\u0629 \u0631\u0648\u0645\u0627\u0646\u0633\u064a\u0629\u061f\u0627\u0644\u0633\u0646\u064a\u0646 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0627\u0644\u062c\u0645\u0644 \u062f\u064a \u0628\u0642\u062a \u062a\u0631\u064a\u0646\u062f:&#8220;\u0643\u0646 \u0639\u0644\u0649 \u0637\u0628\u064a\u0639\u062a\u0643&#8221; 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